Research 2010
The Power to Activate a Creative Core in Enterprise
10-01
A wide range of products and services has been commoditized as a result of globalization,and a lot of companies have been progressively working to draw on the knowledge creation of their employees to be more competitive. In this respect, some would argue that a "Creative Class"of employees determines the business results of a company. Social networking among employees is a platform for creativity, so when management supports such social networks, the strength of the organization increases.
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